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MiniGuy was a DMV-licensed dealer/broker in California for 12 years, but all cars on this site are “For Sale by Owner.” For details or more info, please contact us. We also assist in having thorough pre-purchase evaluations performed, Escrow services to provide for more-secure funds and title transfers, and door-to-door transport. When considering a car for purchase – including ones on this site, it's prudent to pay for a specialist or your mechanic to check them out, since these will not necessarily have undergone the same scrutiny they would've had before being offered in MiniGuy's former showroom. We also offer "Buyers Agent" services for locating cars, or consulting, or assisting with negotiations or transactions.

NOTE: We're always seeking classic Minis for these "Consignment / For Sale by Owner" pages. Please use our Vehicle Request Form or contact us at: miniguy@miniguy.com

Marketing MINIs, Comparing With Classics

Tues., July 24, 2007 — Even if you don’t particularly care for their cars, ya gotta hand it to the “new” (BMW) MINI’s marketing mavens for being pretty darn creative.

This particular publicity campaign ran a while back, but it’s one of my favorites.

Pictured here is a jumbo-sized SUV (aka: “Sport Utility Vehicle”) with a MINI perched atop it on what’s meant to mimic a giant roof rack carrying weekend toys such as kayaks, canoes, windsurfers, snowboards, surfboards or what have you.

Emblazoned on the side, it asks “What Are You Doing For Fun This Weekend?”

The SUVs were then driven around popular/trendy places; I believe this shot was taken in San Francisco.

I read somewhere that they installed some pretty heavy pillars and reinforcing to carry the 2,700 lb. MINI. By the way, here’s some comparisons between the “old” and the “new.”

Curb Weight

MINI: 2,700 lbs.
Classic Mini: (about) 1,400 lbs.

Length:

MINI: 12’1.6″
Classic Mini: 10′.25″

Width

MINI: 6’3.8″
Classic Mini: 4’7.5″

Height

MINI: 4’7.5″
Classic Mini: 4’5″

Numerically challenged? That means the MINI is about 1,300 lbs heavier, 2′ longer, 2′ wider and 2.5″ taller.

And which one gets more attention? And rarer on the roads? And steals the show at car events and in commercials and movies? And gets more thumbs ups, smiles and waves?

Um, take a wild guess!